Senior Manager, B2B Digital Marketing
Singapore, Central Singapore, SingaporeProduct and Design
Ascenda makes payments and banking rewarding! We are reimagining how the financial services industry builds deeper customer connections with innovative rewards.
Our premium SaaS solutions power loyalty for Fintechs and top-tier bank.Our clients include HSBC, Capital One, American Express, Virgin Money and Brex. With a best-in-class technology suite and the world’s broadest rewards content marketplace, we are the engine behind winning financial services propositions all around the globe.
Our clients are spread across continents, and we serve over 1 billion customers globally.No matter where you are in the world, you’ll recognize our footprint!
We believe that nothing should stand in the way of companies who strive to deliver magical moments for their customers. That’s why our solutions are beautifully simple to manage, easy & rapid to deploy, and deliver exceptional customer experiences.
Welcome to the future of customer engagement. Join us as we shape the future of banking, payments and fintech!
Join us as a Senior Manager, B2B Digital Marketing
We're looking for a experienced marketing strategist to create, develop and execute our Digital Marketing initiatives across geographies and product lines
You will have creative marketing ideas to combine with extensive analytic and data-driven customer demand generation experience.
As a B2B marketing strategist, you will be a tech-savvy trendsetter who initiates out-of-the-box marketing strategies to reach our target client’s decision makers and effectively connect our brand with our customers.
You would use your experience in implementing marketing strategies to accelerate lead generation,improve our brand presence and increase product adoption. You will be an entrepreneurial generalist who loves getting things done in close collaboration with colleagues across our marketing, product and technology teams.
You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities
What you’ll do
Create and drive the B2B digital marketing strategy for our products and services across all digital channels in all our markets
Plan and set digital marketing strategies using all web technologies, SEO/SEM, database marketing, email, social media etc to achieve the business growth goals
You will identify needs and new opportunities, and aspire to increase brand awareness.
Monitor SEO/SEM, marketing and sales performance metrics to forecast trends and suggest solutions to boost web presence.
Build strong clients relationships through social media interaction
Liaise with Marketing, Sales and Creative teams to optimize customer experience and ensure brand consistency
Establish best practices in digital marketing
Manage the Ascenda corporate website, including content creation in collaboration with the Sales and Creative teams.
Continuously identify key market trends and translate these into reports and blog articles
Stay up-to-date with digital technologies developments and with our audience’s preferences, and proactively suggest new campaigns based on these insights
Communicate with team members on campaign developments, timelines, and results
Provide analytical and strategic input on the development of an annual digital marketing program strategy aligned with overall business objectives.
Proactively collaborate with our business development, Strategic client and Partnership teams to understand how demand generation activities impact the rest of the business and to align with them on planned initiatives.
What we are looking for
Demonstrated work experience as a Digital marketing strategist or Digital marketing manager
Min 6+ years of experience in developing and executing a clear go-to-market plan for a B2B business inc preferably in a high-tech product industry or an enterprise software business.
Demonstrated experience in working with sales leaders in driving pipeline and revenue
Proven work experience as a Demonstrable experience with SEO/SEM and CRM software, and in implementing and optimizing Google Adwords and LinkedIn campaigns
Solid knowledge of web analytics tools like Google Analytics
Hands-on experience with online marketing tools and practices
Familiarity with website content management systems (CMS)
Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
Advanced knowledge of social media channels and paid social tactics, including Linkedin and YouTube).
Excellent written and verbal communication skills with an innate attention to detail
Excellent business copywriting skills, including long and short copy
Excellent project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization
Easily express professional creativity, embrace an experimental mindset, be flexible with change and agility to improvise and demonstrate ongoing improvement.
Bachelor’s degree in Marketing, Advertising or relevant field
What matters at ASCENDA:
We are passionate,We keep things simple, We focus on results,We work together & We innovate !
We have a REWARDING WORKPLACE that provides a:
High growth environment & exponential career development | Mobile & flexible work environment | Competitive compensation| Travel perks & Employee rewards
Ascenda is an equal opportunity employer, committed to a diverse and inclusive workplace.
We thank you for your understanding that only shortlisted candidates will be contacted for interviews.