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Marketing Manager

Australia, New South Wales, SydneyStrategic Client

Job description

Nice to meet you! We are Ascenda.

Ascenda makes payments and banking rewarding! We are reimagining how the financial services industry builds deeper customer connections with innovative rewards.


Our premium SaaS solutions power loyalty for top-tier banks and fintech’s like HSBC, Capital One, American Express, Virgin Money and Brex. With a best-in-class technology suite and the world’s broadest rewards content marketplace, we are the engine behind winning financial services propositions all around the globe.


Our clients are spread across continents, and we serve over 1 billion customers globally. No matter where you are in the world, you’ll recognize our footprint!


We believe that nothing should stand in the way of companies who strive to deliver magical moments for their customers. That’s why our solutions are beautifully simple to manage, easy & rapid to deploy, and deliver exceptional customer experiences.


A fantastic opportunity has become available to join our client focused team as a Marketing Manager!

The successful candidate will play a pivotal role in leading and executing the loyalty marketing strategy for one of our digital banking clients based in Australia. Reporting to the Client Director, you will be responsible for driving customer engagement by leveraging the loyalty proposition and partner marketing opportunities. If you're equally adept at pitching new ideas & collaborating with internal and client stakeholders on digital lifecycle communication strategies, this role's for you.


Based in Sydney and supported by our headquarters in Singapore, we have a fun, flexible and fast-paced work environment with lots of opportunities to:

  • Implement your ideas quickly and see the immediate impact of your efforts

  • Build and grow relationships with our client as an extension of their team

  • Learn and grow within an open, driven, talented and diverse team with significant opportunities for career progression and cross functional experience


Key Responsibilities

  • Strategic support and planning for all loyalty focused initiatives, with a view to establish and manage a yearly plan to be included into the clients broader marketing calendar

  • Play a leadership role in the detailed customer lifecycle marketing planning, with experience in end-to-end campaign management including creative briefing, stakeholder sign off and full execution to deliver on agreed marketing KPIs.

  • Work with the Analytics & Reporting teams to measure and analyze performance of the loyalty campaigns, develop engagement insights & recommendations, and consult with internal and client stakeholders to ensure recommendations are taken up and implemented rapidly.

  • Deep understanding of CRM, personalisation, segmentation, and customer journey mapping.

  • Drive continuous improvement of the loyalty lifecycle communications, including the coordination of campaign rules, audience selection/exclusions, offer display, content and other UX related requirements.

  • Prepare and present broader business reviews which include holistic views on results each quarter as well as industry best practice opportunities to the senior management teams, both client side and internally

Job requirements

What you bring to the table:

  • At least 5 years of related digital marketing experience, preferably in the retail banking or loyalty industry

  • Very strong project management skills and great at multi-tasking the launch of many campaigns in parallel on time and with quality

  • An eye for good design and the ability to articulate direction and provide briefs to our creative team

  • Exceptional written and oral communicator with experience reviewing and implementing a client’s tone of voice

  • A business development mindset to identify and pitch new, creative and innovative strategic opportunities to our clients along with the ability to follow through and execute opportunities

  • Strong budget management skills

  • Ability to monitor & analyze campaign results, develop insights and put together compelling presentations for internal and external customers

  • A leader and team player that can engage in rigorous debate & drive consensus, lead & inspire team members

  • Extensive integrated marketing communications experience, with proven expertise across digital channels

  • Plus, but not a must: experience on or partnering with airline, hotel or retail bank loyalty program teams to drive customer engagement & cross sell.


What matters at ASCENDA:

We are passionate, We keep things simple, We focus on results, We work together & We innovate!

We have a rewarding workplace that provides a:

  • High growth environment & exponential career development
  • Mobile & flexible work environment
  • Competitive compensation
  • Travel perks & Employee rewards


Ascenda is an equal opportunity employer, committed to a diverse and inclusive workplace.

We thank you for your understanding that only shortlisted candidates will be contacted for interviews.

Australia, New South Wales, Sydney
Strategic Client

or

Australia, New South Wales, Sydney
Strategic Client

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